Jo-Anne,
I firmly believe that a support network is *the* most important factor in
determining breastfeeding persistence that there is and I know that there is
a mountain of evidence that could be used to support that opinion.
Breastfeeding support is not something that is nice to have, it is essential
for many (most?) women.
The thing that I want to know is, why is that information not disseminated
widely? Why aren't the mother to mother breastfeeding support groups
trumpeting that at every opportunity ("Find a breastfeeding support network,
if not us then in your family, friends and neighbours, you need one to be
successful at breastfeeding").  Breastfeeding support is seen as being an
added extra and it is not. Women need to hear what you say below but not
from an ad campaign but from someone real whom they know and who cares about
them.
Just popping in my 2 c. I'm on holiday at the beach, running 8km a day along
the golden sands...<sigh> anyone jealous?
Karleen Gribble
Australia

> My feeling is that these are the women who could breastfeed for more
> than six months if they knew what I know. I am just not sure how to give
> it, except to say, "You feel overwhelmed. I did, too, for weeks and
> weeks. Then it was ok, and by the time a few months had gone by it was
> actually good, and after that I realized breastfeeding was about the
> best thing I had in my life. Now, years later, my children are a real
> joy."
>
> Tell me why that wouldn't be an effective ad campaign. It's what mothers
> say in LLL meetings, and the new mothers who hear them have a
> better-than-average bf duration.

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