Some schools have courses teaching children to recognize how advertising is
targeting them.  I had no problem saying No to my girls, because I was
adamant that they would not eat junk food often.  But it would be more
beneficial to teach ones children or grandchildren that advertisers have to
do this or their product would not sell.  Heavy advertising may very well
mean the product is inferior in some way:  high in calories, high in bad
fats, high in sugar, lots of coloring and/or preservatives. And kids now
know how much it costs per 60 seconds to advertise during the Superbowl, so
they can make the connection. 

 

When my brother lived in England it was easier.  All chemicals in foods are
designated with E-numbers.  His kids would come to him in the supermarket
asking for this or that.  He would ask, How many E-numbers on the package?
They would say Oh, too many! and put the item back.  But then they would
read labels trying to find something with no E-numbers where sugar was not
one of the first ingredients.  It was educational for them.  Here in the US,
my mother believed the late Adelle Davis when she wrote if you cannot
pronounce the ingredients, you do not want to eat the product.

Judy Ritchie  

 

 

 

- There were interviews with advertising executives who admitted to
designing ads aimed at children, but it ultimately was "the parents'
responsibility" to decide what kids eat. Despite the fact that there's the
"Nag Factor" which advertisers bank on to make their money - it's a proven
fact that if kids see something on TV that they are persuaded to want and
"need" they will in turn "nag" their parents for it until finally the
parents cave and buy the product. Even if every parent in the country falls
to the pressure of the nagging just once, that is a lot of profit for the
manufacturer pushing that product.


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