> The campaign is being designed by the Ad Council and
>  McKinney & Silver, an advertising agency in Raleigh, NC, who
>  represent Ben & Jerry's, Sunkist, and Outback Steakhouse. They
>  began with focus groups that included pregnant moms, first-time
>  mothers, grandparents and dads. Through public service
>  announcements on television and radio, transit posters and in
>  newspapers and magazines, the message will be presented that
>  babies were born to be breastfed.

Off the link that Judy Ritchie provided:  http://www.nwbaby.com/l3.html

Didn't we learn not so long ago that B&J was bought out by Nestlé?  I'm
interested anyhow to see this...

Fio
ressource person with Allaitement Québec
Mama to Sandrine, 3.5 yo, Nyssa 1 yo, tandem nursing

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