The trick is to convince
these entities that they stand to make money (i.e. "a penny saved is a penny
earned") and then have the ads and campaigns financed by their very, very deep
pockets. How do we do THAT?
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Ah, but isn't that exactly what the new AdCouncil Campaign is?
DHHS is paying for nice, slick ads which will hopefully be as professionally prepared as the crash-test dummies and Smokey the Bear.....
Laura Wright
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