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Date: | Fri, 21 Nov 2003 18:02:21 -0800 |
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> The campaign is being designed by the Ad Council and
> McKinney & Silver, an advertising agency in Raleigh, NC, who
> represent Ben & Jerry's, Sunkist, and Outback Steakhouse. They
> began with focus groups that included pregnant moms, first-time
> mothers, grandparents and dads. Through public service
> announcements on television and radio, transit posters and in
> newspapers and magazines, the message will be presented that
> babies were born to be breastfed.
Off the link that Judy Ritchie provided: http://www.nwbaby.com/l3.html
Didn't we learn not so long ago that B&J was bought out by Nestlé? I'm
interested anyhow to see this...
Fio
ressource person with Allaitement Québec
Mama to Sandrine, 3.5 yo, Nyssa 1 yo, tandem nursing
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