I don't know if anyone posted this link, but it might help in writing those letters Jay mentioned.
http://www.timesdispatch.com/business/metrobiz/MGBFBJUHYJD.html
"Actress Brooke Shields has been named celebrity spokeswoman for a new line of infant formula made by PBM Products of Gordonsville.
Shields, who gave birth to her first child in May, will help introduce the Bright Beginnings formula, which features enhanced nutrients.
PBM hired Slay Public Relations, part of The Martin Agency, to handle media relations and The Martin Agency to do advertising.
PBM markets and distributes store-brand formulas that compete with name-brand products such as Enfamil and Similac."
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