Someone posted that perhaps the "Gee Whiz" facts about lactation display may
be to unbelievable for most viewers, and may undermine the credibility of
the maker and lactation staff.  She felt that this information is much
better delivered one-on-one, as the reciever is judged to be "open" to such
facts.

I agree, one on one is always better.  The display maker will need to judge
"where" her audience is at.  For persons who are already "believers" this
information will strengthen their convictions.

However, if the information is delivered by an already credible resource and
if the receiver is netural or not hostile, these "facts" might provide the
"jolt" they need to "get it".

One of my mentors, uses one of the "optical illusion" drawings in her
presentations, the kind where some people see a rabbit and others see a
goose in the drawing, and once both images are pointed out, all can see
both.  She says, often belief in breastfeeding is like that.  Once you have
an "AHAH" moment, then people "believe" in breastfeeding.

For me, learning that breast cancer is MUCH less likely the longer that you
have breastfed,  when I had grown up in a household with a mother suffering
(and dying) from breast cancer for 14 years, and having NEVER once heard
about this connection, was my "AHAH".  Then I believed that perhaps there
was perhaps ALOT about breastfeeding that either the health system wasn't
telling us, or even didn't know.

So if the maker can be sure of maintaining her credibility and can back up
her statements, then perhaps a "jolt" may be helpful.  For example, if the
display were in the hospital, I would think that the "institution" itself
would provide that credibility to consumers?  (I can't speak about Dr's,
RN's and such, I can't understand how/why they would discredit a peer like
that).

BTW, my choice for an interesting fact is something that Valerie McLain said
about human lactoferrin being patented for use in killing E.Coli in the meat
packing industry.  This usually surprises even seasoned lactation
professionals, but people do understand that if industry is taking human
milk that seriously, it must be very special.

Just my 2 cents.
Janice Reynolds

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