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Lactation Information and Discussion <[log in to unmask]>
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Thu, 27 Feb 2003 13:30:16 -0700
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Lactation Information and Discussion <[log in to unmask]>
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Jodine Chase <[log in to unmask]>
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Just a minor quibble about terminology. They're not "advertising" samples.

Advertising is the *paid* mass-media placement of a persuasive message.

The distribution of samples is typically referred to as a sales promotion or
product promotion..

Your point is still very valid - these are not gifts but samples designed to
sell product.

-- Jodine Chase

> From: Jim & Winnie Mading <[log in to unmask]>
>
> Please, please, please do NOT refer to these as "gift packs".  They
> are advertising samples, pure and simple.  To me a gift is something
> you give because you want to with no strings attached or
> expectations of a response except hopefully a "thank you".

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