> From: Jim and Morgan Henderson <[log in to unmask]
>
> I was peripherally involved in the creation of exactly this sort of
> organization for midwifery issues.  In essence it is an independent
> organization that is poised to act/react/respond to media attention to a
> particular topic (obviously here it would be a breastfeeding topic).  An
> example of the way this organization works is that when ACOG issued their
> "study" on infant mortality in homebirths being significantly higher than in
> the hospital, we were ready with press releases, expert responses and people
> willing to be interviewed within three hours of the release.
>
> I am not a PR person (in this case, a lackey ;-) but the key to this is a
> group of people who can mobilize media, who have contacts and who can
> communicate effectively.  Plus, as many people have noted, quick access to
> solid, referenced information.
>
> This particular organization is incorporated in the U.S. as a non-profit
> (allowing it to raise money for its efforts) and is not directly connected
> to any organization.  That way it can react quickly without having to have
> approval from a particular board or group.
>
> I would love to be involved in an organization like this, and would be happy
> to share information about how the midwifery one was set up.
>
> Morgan Kennedy Henderson
> IBCLC     Wellesley, MA  USA

I would be happy to volunteer time to this effort. I've been thinking for
sometime that there needs to be an umbrella group that can provide "rapid
response" communication on breastfeeding issues.

-- Jodine Chase

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