This is AAP's response to my complaintletter regarding Dr. Jay Gordon's
posting of Ross Laboratories logo on the new AAP breastfeeding book.
Please notice that the AAP marketing department response refers to
"Ross Pediatrics."  Since when did that become their name?  Trying to
look similar to American Academy of Pediatrics?  That name itself must
be used for credibility purposes and the AAP bought it.
Judy Ritchie
Olympia WA

-----Original Message-----
From: Marketing [mailto:[log in to unmask]]
Sent: Friday, August 16, 2002 1:21 PM
To: [log in to unmask]
Subject: Re: New Mothers Guide to Breastfeeding book & Ross Laboratories

Dear Colleague:

Thank you for contacting the American Academy of Pediatrics (AAP) and
sharing your concerns about distribution of the New Mother's Guide to
Breastfeeding. We appreciate and share your passion for the health and
well-being of children, especially on the issue of breastfeeding.

This book is part of ongoing AAP educational efforts to provide parents
and caregivers with high-quality information on a broad spectrum of
children's health issues. What distinguishes the New Mother's Guide to
Breastfeeding from other reference books on this topic is that it has
been written and extensively reviewed by pediatricians. Under the
direction of lactation expert Joan Younger Meek, MD, MS, RD, FAAP,
IBCLC, editor in chief, the material in this book was developed with the
assistance of numerous reviewers and contributors from AAP technical
committees and sections. As with all AAP educational materials and
policies, there was no commercial involvement in the development of this
book.

The New Mother's Guide to Breastfeeding, like the other 10 books in our
parenting series, is the latest in a series of books for parents
developed by the AAP. It is being distributed in a variety of ways, such
as through the AAP Publications Catalog, AAP Online BookStore, medical
book distributors, exhibits at AAP and other association meetings, and
through other organizations, and also is available in bookstores
nationwide.

In addition to the distribution methods described above, companies also
purchase AAP peer-reviewed and credentialed information and distribute
it to physicians and consumers. "Ross Pediatrics" has purchased a
quantity of the New Mother's Guide to Breastfeeding to use in place of a
breastfeeding booklet they had previously developed and distributed. It
is our understanding that these books will be distributed by health care
professionals in hospitals and pediatric offices to new mothers. As with
other educational materials, hospitals can decide whether or not they
want to distribute these books. The appearance of a company's name on
the cover of a book indicates only that the book is a free copy given by
the company. The Ross Pediatrics name only appears on the quantity of
books purchased by Ross Pediatrics. No formula advertisement appears in
any copies of this book.

We certainly support your commitment to breastfeeding. The AAP is
committed to the promotion of breastfeeding via policy, educational
materials, and ongoing medical education projects.

Thank you for taking the time to write to us with your concerns.

American Academy of Pediatrics

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