Both Ross and Mead Johnson have approached our unit Director to promote
their DHA formulas. They are coming April 16th.

I have collected several of these scientific studies, along with
information about all of the other beneficial properties found in
Breastmilk, which can not be duplicated in a lab.

 The article in USA Today on 02-21-02 which states that the FDA and
AAP "aren't yet convinced that the supplemented formulas, expected to cost
10% to 15% more than conventional formulas, will make much of a difference
in babies who aren't premature" is PRICELESS.

I have asked our Director for a "rebuttal" session after the Reps have been
dismissed. I will share my info with staff and physicians at this time. I
have also added this topic to my BF classes, which are highly attended.

We serve a population who cannot afford a 10-15% increase in cost for
something that has NOT been proven. If anything, we will likely see an
increase in BF rates if this formula becomes the norm. So let them market
their expensive artificial milk all they want. ;<)


Susan Hannan RNC BSN IBCLC
(From snowy Northern Ohio)
Coordinator of OB Patient Education and Lactation Services
Lake Hospital System, Painesville and Willoughby Ohio

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