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Date: | Fri, 8 Mar 2002 06:33:26 EST |
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Thought everyone on this list might be interested in this information. Paul
Rozin is a psychologist who's speciality is the psychology of food choice. He
is on the advisory board of the Children's Television Workshop. His advice
(I assume paid advice) is used by Nestle as well as other food producers.
You should read this article--he knows what turns people on to food and
what disgusts them....it might give you pause to wonder...Valerie W. McClain,
IBCLC
http://www2.uchicago.edu/alumni/alumni.mag/9904/html/taste.htm
"The author of nearly 200 scholarly articles, Rozin is an authority on the
psychology of food choice. Twice elected a fellow of Stanford’s Center of
Advanced Study in the Behavioral Sciences, he has also been editor of Appetite
and served on the editorial board of the Journal of Gastronomy, as well as
the advisory board of the Children’s Television Workshop, which produces
Sesame Street. He is currently psychology adviser for the publisher W. W.
Norton, and his expert advice has been tapped by major food producers like
Unilever, Nestle’s, General Foods, McCormick Spices, and Cadbury-Schweppes."
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