Subject: | |
From: | |
Reply To: | |
Date: | Sun, 3 Jun 2001 12:44:47 EDT |
Content-Type: | text/plain |
Parts/Attachments: |
|
|
Pat wrote:
"Another thing that is ludicrous about Ensure and Pedisure adverts is that
the US is the most overweight nation in the world....like we need to feed
people more! "
Pat,
This is actually an example we can learn from. When my father died many years ago, (long before I knew any one what I know now, I was only 23), he was given Ensure in the waining days of his life. I remember reading the ingredients and thinking "this is only something you would feed someone who is dying, b/c otherwise, it would not sustain life". It is completely artificial, synthetic, awful stuff. I felt so terribly sad evertime I saw it given to him and I have never understood how anyone could think of it as food or as "good for you".
My point--it is very good marketing--nothing more. This stuff went from being a product of last resort to almost being seen as "health food". Just what bf advocacy needs--really good marketing, and we trult do have the best product in the world to promote.
Jennifer Tow, IBCLC, CT, USA
***********************************************
The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(TM)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html
|
|
|