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Date: | Tue, 23 Jan 2001 15:56:03 +0000 |
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The term used in the UK by manufacturers is 'baby milk' or 'infant
milk'. This is on the cans, and it is also used in marketing and
advertising. US brands - only a tiny part of the market - have the
word formula on the packs, though.
I would never use the word 'baby milk' personally, because I think
it has been deliberately invented to sound cosy and cute.
I usually use the word formula, which has become much more common as
a term in the last few years among mothers and HPs. I think this is
sufficiently un-cosy and un-cute to be truthful. There are also
science-fiction shades of meaning (cue to scene of mad scientist with
staring eyes and crazy hair, in lab full of frothing green and orange
test tubes .....'Haha! Only a few more minutes and my powerful
*formula* for world domination will be complete! Haha!' ), and for
many people, unpleasant memories of algebra lessons ('If 3x equals 2y
to the power of 10, and if p then q......'). So formula is a pretty
good choice for Brit English : )
Heather Welford Neil
NCT bfc Newcastle upon Tyne UK
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