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Wed, 31 May 2000 09:11:00 -0400 |
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WTSTB, LLL, VLCA, and HOME |
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Sharon,
First of all, I agree that this is a lovely ad!!
An interesting story--a member of our annual lactation conference
planning committee saw this ad in the March issue of Cooking Light and
e-mailed them our praise. Michelle Theall, advertising director,
e-mailed back to tell how hard she had worked to develop this ad but,
not sure of it's positive impact, her company was thinking of pulling
the ad. Well, more e-mails ensued, and it ended up that Michelle had
their art department print up 300 postcards of this photo especially for
our conference (Vermont Lactation Consultant Association) to offer as
"take-ones." The postcards offer $25 off on merchandise--not a bad
offer at all, BTW. When I told this story at the conference, the hall
buzzed with excitement and the postcard was actually the only "take-one"
I didn't have to find a home for at the end of the conference.
Diane Dressler, LLLLeader
Florence, VT
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