I thought all of you would be interested in the newest industry partnership
and the raising of the caution flag for health information obtained from this
site.
Marsha Walker, RN, IBCLC
Weston, MA
KidsGrowth.com, LLC and the Ross Products Division of Abbott Laboratories
Join Forces to Bring News and Information to the Pediatric Health Care
Community
TAMPA, Fla.--(BW HealthWire)--June 14, 2000--
Collaboration Pairs Pediatric Medical Portal with
Leader in Infant Formula
KidsGrowth.com, LLC (http://www.kidsgrowth.com) today announced an exclusive
co-promotion agreement with the Ross Products Division of Abbott Laboratories
to reach the pediatric and obstetrical (OB/GYN) health care communities with
professional and consumer oriented content and e-commerce.
KidsGrowth.com will now promote Ross products and services on its KidsGrowth
Professional(TM) and KidsGrowth Child Health(TM) sites and will work with
Ross Products in the development of online educational programs for medical
professionals. The consumer efforts will include joint development and
promotion of Web site content for pregnant mothers and parents with infants
and toddlers. The collaboration between KidsGrowth.com and Ross Products will
expand access to the information and services available to moms and dads
about pregnancy, post-pregnancy and the early stages of a child's life.
KidsGrowth.com is a vertical Internet portal managed and edited by a team of
medical, education and business professionals committed both to child
advocacy and to improving the management of physician practices that care for
children. KidsGrowth.com is a leading Internet destination for pediatricians,
administrators, allied health professionals and the parent/patient community
they serve.
"We have provided an information-rich forum for a wide range of individuals
concerned with pediatric health and child development. This strategic
alliance combines the promotional efforts of leaders in the pediatric and
OB/GYN health care communities," said Richard Ferrelli, president and CEO of
KidsGrowth.com, LLC. "Ross Products is a well-known leader in pediatrics and
obstetrics and is widely respected among health care professionals. This will
add tremendous distribution strength and visibility to the KidsGrowth.com
sites."
"Our partnership with KidsGrowth.com will help us provide a broader range of
online resources to the professionals and consumers who have come to rely on
our pediatric health care products and services," said Richard Schaefer, vice
president of pediatric marketing for the Ross Products Division, Abbott
Laboratories. "We are pleased to be working with KidsGrowth.com to expand the
content and viewership of our sites."
Ross Products, with a long history of leadership and research in infant
nutrition, manufactures and markets the well-known Similac(R) and Isomil(R)
infant formula brands, the first choice of doctors. Ross Products has built
its reputation in the marketplace by developing strong relationships with
health care professionals in hospitals and pediatric offices and also with
physicians and nurses specializing in obstetrics and gynecology. Under the
agreement, Ross Products will promote the KidsGrowth Professional(TM) site
through its Web sites and various programs targeted to physicians, residents,
administrators and nurses. In addition, Ross Products will promote
KidsGrowth.com to members of its Welcome Addition Club(R)
(http://www.welcomeaddition.com), a resource to provide information and
services regarding pregnancy and a baby's first year, and give Welcome
Addition Club(R) members the opportunity to enroll in KidsGrowth Child
Health(TM).
KidsGrowth.com offers health professionals a secure and respected community
where leading issues concerning the practice management side of medicine are
explained, discussed and debated. KidsGrowth.com also offers online
e-commerce marketplaces for pediatric health care professionals to save money
on vaccines, medical supplies, malpractice insurance, and Continuing Medical
Education (CME) and Continuing Education (CE) courses and credits, among
other goods and services. KidsGrowth.com offers these services through
strategic partners such as Ross Products (a division of Abbott Laboratories
(NYSE:<A HREF="aol://4785:ABT">ABT</A>)); Wyeth Ayerst (a division of
American Home Products (NYSE:<A HREF="aol://4785:AHP">AHP</A>)); AON Risk
Services (a division of AON Corporation (NYSE:<A HREF="aol://4785:AOC">AOC</A>
)); Bergen Brunswig Corporation (NYSE:<A HREF="aol://4785:BBC">BBC</A>),
HealthStream, Inc., Netivation.com (NASDAQ:<A HREF="aol://4785:NTVN">NTVN</A>)
, among others. KidsGrowth.com also develops and manages content-rich and
innovative sites for parents (http://www.kidsgrowth.com) and adolescents
(http://www.teengrowth.com).
CONTACT:
KidsGrowth.com, Tampa
Kim Amtmann-Buettner, 888/717-2800 ext. 151
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