> Too bad popular magazines don't have the same ethical standards as
> professional journals. Who knows how they choose their columnists!
>
> Naomi Bar-Yam



I ve wondered the same thing as Naomi and have done a little web
searching using  media expert  as search words. Apparently many
journalists depend on people who put themselves out there as experts.
There are web-sites that are basically lists of experts in various
fields. Many are authors with a book to sell. If there is money to be
made, a public relations person can be hired to help promote themselves
and their book.

Many of us who are legitimately experts could very well learn to promote
ourselves as such. There is free information on how to do this. Public
Relations person Annie Jennings advertises her services with a free list
of ways to make yourself a media expert. Search the LACTNET archives for
media expert, July 23, 2003, Item #130899, or--better yet--visit her
website at www.anniejenningspr.com where she offers a good deal of free
stuff.

Another source of free info is  Mediaworks Notebook  at www.mediaworks.com.

 From reading the material on I find in these searches, I sense that
most journalists are trying to do a good job according to their
training. However, if we don t tell them what we know and how to reach
us, who will?

Then we must be prepared to communicate effectively. Many of us have
used LACTNET to work out letters we send. An archival search for letters
should locate examples of well written presentations. A web search for
 journalism, interviewing  brings up sites, such as www.journalism.org
that could help one learn what journalists look for. Preparing for radio
would probably require practicing with a tape recorder and for TV with
home video if professional training is too expensive.

If we only complain, we re just cursing the darkness. We need to light
candles

Alice Martino Roddy, mom, LLLL, IBCLC
[log in to unmask]
"I did the best I knew at the time and if I'd known better, I'd have done better." -Ruth Tait

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