In the UK, there is pressure for laws to change junk food/sweets advertising
to reduce child obesity rates.  This article notes that voluntary bans did
not work with formula prohibitions.  (If they succeed in the passage, I
wonder if they would consider going back to the beginning controversy and
prohibit formula advertising also.)

Naked Chef celebrity Jamie Oliver, who we watch on the cooking channel, has
been in the news about it.  He created the phrase, Feed Me Better.  I am a
bit jealous, as breastfeeding promoters, we could have thought of it first.
Judy Ritchie

http://www.nutraingredients.com/news/ng.asp?n=59333&m=1NIE412&c=ymhgzhkpfeeb
tvm

[Jeannette] Longfield’s position is supported by the Food Commission.
“Voluntary bans will not work. We have seen voluntary marketing codes
repeatedly broken by baby milk manufacturers, and some of the same
companies, such as Nestlé, are involved. It will take a law to make
advertising controls stick.”
....
Last month, for example, TV celebrity chef Jamie Oliver took the government
to task over the state of school dinners. His Feed Me Better campaign, which
among other things uncovered the amount of junk food in the average school
meal, shocked parents and is now leading the charge for school dinner
reform.

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