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Subject:	fighting tobacco/fighting formula
From:	Diane Wiessinger <[log in to unmask]>
Reply To:	Lactation Information and Discussion <[log in to unmask]>
Date:	Sat, 18 Sep 2010 14:59:39 -0400
Content-Type:	text/plain
Parts/Attachments:	text/plain (31 lines)

I just found a 1998 JAMA article (LK Goldman, SA Glantz.  Evaluation of
Antismoking Advertising Campaigns. JAMA 1998;279:772-777) with interesting
parallels to fighting the advances of the formula industry.  It reads, in
part:

"To compete with tobacco industry advertising, antitobacco advertisements
need to be ambitious, hard-hitting, explicit, and in-your-face. Unless the
advertisements grab and hold people's attention, their messages will be lost
amid other advertising. Advertisements must clearly refer to the tobacco
industry, rather than to 'they' or 'them.' 

A strong media campaign is a key element of any tobacco control effort."

Diane Wiessinger, MS, IBCLC, LLLL  Ithaca, NY  USA  normalfed.com

 

 


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