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I just found a 1998 JAMA article (LK Goldman, SA Glantz. Evaluation of
Antismoking Advertising Campaigns. JAMA 1998;279:772-777) with interesting
parallels to fighting the advances of the formula industry. It reads, in
part:
"To compete with tobacco industry advertising, antitobacco advertisements
need to be ambitious, hard-hitting, explicit, and in-your-face. Unless the
advertisements grab and hold people's attention, their messages will be lost
amid other advertising. Advertisements must clearly refer to the tobacco
industry, rather than to 'they' or 'them.'
A strong media campaign is a key element of any tobacco control effort."
Diane Wiessinger, MS, IBCLC, LLLL Ithaca, NY USA normalfed.com
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