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Lactation Information and Discussion

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Date: Sat, 16 Jun 2012 10:17:13 -0400
Reply-To: Lactation Information and Discussion <[log in to unmask]>
Subject: Re: Research project Newark
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From: Susan Nelson <[log in to unmask]>
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As far as engaging the general public is concerned, I think we are missing the boat here.

I asked my 18yo daughter what came to her mind when someone mentioned Nestle.  She said, without hesitation - chocolate.  My own answer would have been Quik and Crunch Bar.  Breastfeeding aside, why would a company strongly associated with sugary processed foods be appropriate to teach about nutrition?  How can we think they will really tell a child to choose an apple over their candy bar?

That's where I think this campaign needs to go in order to be effective, and matter to a wider population.

Susan Nelson MS, IBCLC
Austin Texas USA

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