From "Designer Infant Formulas: Making a Killing" J R Soc Med 2005:98:551-552. by Hasantha Gunasekera.  An article about marketing of formula.
 
New Miracle Formula
Proven to reduce serious ear (2), lung (3), urine (4) and gastrointestinal (5) infections.
Halve the risk of Sudden Infant Death Syndrome (6).
Protect your child from asthma (7) diabetes (8), and even obesity (9).
Exclusive use for more than 4 months adds more than 4 points to your child's IQ (10).
But wait... there's more: 22 % reduction in breast cancer (11).
Special unlimited offer: free delivery of pre-warmed sterilized milk wherever you are, anywhere in the world, any time of the day or night!
 
Suggested by author as a WHO sales pitch :-)
 

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