In a message dated 11/6/03 10:21:35 AM Eastern Standard Time,
[log in to unmask] writes:


> On the heals of this new Brook Shields add touting Bright Beginnings
> infant formula, wouldn't it be effective to have a service add by real
> doctors promoting breastfeeding and negating formula use? Would the AAP or
> another medical association be willing to pay for it? Doctors are so often
> quoted as a whole group (eg: "Doctors recommend using ____") that
> consumers are led to falsely believe that if doctors are recommending it,
> it MUST be good. And it doesn't hurt to have a beautiful celebrity telling
> the world that she gives the stuff to her own baby, so why WOULDN'T you
> give it to yours? I think a group of doctors could have a more powerful
> affect than a pretty celeb.
>

I believe Dr Jay Gordan had an experience trying to do this on the Home Show
back in the early 90's. However he did get his message said before being
fired! But only got to say it once!


Barb Whitehead, BS, IBCLC, RLC
Eastern NC

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