Janice Reynolds wrote: "We could and should do market research ourselves.  However, I think we can learn alot about our market, and how to market to them, through studying the strategies of the competition.  You can be sure they are not just coming up with nifty slogans while sitting in their offices.  They would have done many focus groups and intesive interviews to decide their strategy."

A huge amount of market research has already been done as part of the development of the marketing strategy for the US National Breastfeeding Awareness Campaign. I've said it before and I'll say it again: this research should not be ignored. How we talk about infant feeding matters. The formula industry knows that and I guarantee you that Janice Reynolds is absolutely right: the formula industry does its own research and makes good use of it.

Evidence-based infant feeding rhetoric is just as important as evidence-based breastfeeding management.

Cynthia

Cynthia Good Mojab, MS, IBCLC, RLC
Ammawell
Website: http://home.comcast.net/~ammawell
Email: [log in to unmask]
Announcement only email list: [log in to unmask]

             ***********************************************

To temporarily stop your subscription: set lactnet nomail
To start it again: set lactnet mail (or digest)
To unsubscribe: unsubscribe lactnet
All commands go to [log in to unmask]

The LACTNET mailing list is powered by L-Soft's renowned
LISTSERV(R) list management software together with L-Soft's LSMTP(R)
mailer for lightning fast mail delivery. For more information, go to:
http://www.lsoft.com/LISTSERV-powered.html