For even more holiday fun, dash off a note to Nestle and get their interpretation of the Code.  It would be fun to post both letters and compare.  You'd think the Code was Nestle's brain-child, to hear them chatter on.

As others say, the Code is meant to protect breastfeeding by controlling the marketing of products.  The two are connected.  The most outrageous marketing project in my mind was the contest in which women competed for a prize pump with letters.  The last winner was pregnant after years of infertility, had adopted children, and wanted a pump so she could catch up on scrapbooking and emails while home on maternity leave.  Hello!!!!!  In the US that would make a great comedy skit for SNL during Wold Breastfeeding Week.  



Medela makes some good products but so do other companies.  There is no doubt in my mind that the company is now promoting milk expression rather than supporting breastfeeding.  If they were truly supporting breastfeeding not only would their own marketing policy reflect this but  they would be wooing the people who best support breastfeeding relationships -- LLLLs & IBCLCs with appropriate policy and support.  The scary thing is Medela is looking at the market, and breastfeeding is no longer what the company sees.

Susan Johnson MFA, IBCLC
Salt Lake City USA
Thuwal KSA






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