Does anyone know of ANY company receiving written notification from WHO or UNICEF? I
don't know which 'one organisation' they are refering to, but the ICDC is not just anyone...
Medala may interpret the code in any way they wish, but as long as they promote bottles they
are not following the code, since article 2 mentions bottles and teats very clearly.

Article 2. Scope of the Code

The Code applies to the marketing, and practices related thereto, of the following products:
(...); feeding bottles and teats. It also applies to their quality and availability, and to
information concerning their use.

Do you feel like asking this Rachel how she can 'interpret' the code in such a way that bottles
can be promoted as long as you put the word 'breastfeeding' in front of them?

Heleen

On 23 Dec 2009 at 11:24, Karleen Gribble wrote:

> Quite disingenuous since Medela have themselves said that they are not
> compliant and do not intend to become so....
> Karleen Gribble
> Australia
>
> > With regard to the WHO Code, one organization has determined Medela to
> > non-compliant based on their interpretation of the Code; however we have
> > not received written notification from the World Health Organization nor
> > UNICEF.  Each organization needs to determine how they wish to interpret
> > the Code, or if they want someone else to make this determination for
> > them.  For clarification, Medela has never, and will never, market
> > breastmilk substitutes.  The area in which has come into question is
> > related to bottles and teats.  Everything that we do is to support
> > breastfeeding and the breastfeeding mother.
> >
> > Please visit our website at
> > http://www.medelabreastfeedingus.com/assets/file/MedelaStatementIIWHOCodeFINAL.pdf
> > or feel free to call me directly and I would be more than happy to explain
> > the situation in more detail.
> >
> > Have a wonderful holiday season!
> >
> > Rachel S. Mennell
> > Director of Marketing Communications and Services - Breastfeeding
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