Marsha writes:

I have  written to both Celebrity-babies.com and PEOPLE magazine expressing 
 disappointment and concern about these ads. Formula company ads have been  
working to dupe parents into thinking that formula is equivalent to human  
milk, which is working. My concern here is that these ads have moved into  
mainstream media outlets and appear there in order to normalize formula  
feeding, i.e. famous people and Hollywood stars appear in association with  
formula on the same page, making it 
appear that these people use this  product.



Dear Wise Women,
 
This is the saddest and most disturbing part of this trend. If I am  
remembering correctly, the National Breastfeeding Awareness Campaign, which was  
mostly never rolled out or watered down/relegated to a spot at 3AM when it  
was,  was based on focus group info that suggested that celebrity  
endorsements or celebrity visibility in terms of babies breastfeeding didn't  work to 
convince anyone or change breastfeeding initiation rates. Then again, it  
does seem the celebrity presence alone will convince mothers to continue with  
their plans to formula feed or to abandon breastfeeding because they see  
something in a popular magazine.
 
Sigh,
Judy  

Judy LeVan  Fram, PT, IBCLC, LLLL
Brooklyn, NY,  USA

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