>Marsha
>Thank you for pointing this out and, once again, giving us the opportunity
>to make a difference.
>
>I wonder if these ads are being placed in celebrity mags because so many
>celebrities talk about breastfeeding their babies.


One would imagine so - these things do not appear by magic :)

UK celebrity magazines have many ads for formula milk - advertising 
infant formula direct to the public is illegal in the UK, but 
manufacturers get round this by advertising follow on milk (which has 
simular packaging and branding and ads become de facto ads for all 
formula as a result).

A couple of years ago a well-known celeb was pictured feeding her 
baby branded formula and endorsing it in the interview. The same 
brand was advertised with a full page ad next to the final page of 
the interview.  The resulting fuss led her publicist to put out a 
statement saying the celeb was not paid for this endorsement. 
However, those who know about these things assumed the formula and 
some luxury items or services would be given as gifts, so she would 
be paid in some way.

Such blatant product endorsement has not happened since, or not in 
quite this way, as far as I know, but it's likely that US and other 
celeb magazines will try to find spokeswomen for their brand and to 
include this in editorial placement - it's been done before, I think.

I assume product advertising like this does influence people - it's 
been done for decades and decades and if it didn't work, they 
wouldn't keep doing it. I collect (in a small way) old craft 
magazines and in 'Stitchcraft' October 1947, there is, among the 
patterns for knitted swimwear  and discreet ads for 'female personal 
hygiene products', an ad for Ponds Cold Cream. 'It's thanks to Ponds 
Cold Cream that my skin is always so clear and soft,' says Jessica 
Stoner, who was (it tells me) a 'sculptress' who has exhibited in 
London and New York. There is a pic of her looking undeniably lovely 
above her quotes.

And those of us of a certain age will always remember that '9 out of 
10 film stars use Lux soap'.

Heather Welford Neil
NCT bfc, tutor, UK

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