Pumps are not under the scope of the Code so it's not possible for their 
marketing to breach it in any way (feeding bottles are another matter and 
legal opinion has been that Medela has been breaching the Code in the 
marketing of their bottles but that's another issue). It is however, 
entirely possible to formulate an argument that the marketing of breast 
pumps can undermine breastfeeding....and if this is thought to be the case 
it requires action on behalf of individuals and organisations if they do not 
wish to assist in this undermining.
Karleen Gribble
Australia
----- Original Message ----- 
From: "g raphael" <[log in to unmask]>
To: <[log in to unmask]>
Sent: Wednesday, October 22, 2008 8:08 AM
Subject: pump companies: WHO code violaters?



I totally agree... i think the new marketing campaign is a real violation 
of/hazard to the mother-baby dyad... does this mean that in 10 years (ever 
the optimist) when we've finally managed to convince the masses that formula 
is not "just as good" as bm we will have to launch another campaign to 
convince them that breastpumping does not equal breastfeeding??  i think 
these pump companies are seeing £$£$ signs and are overstepping WHO code.. 
they have the power to change cultural attitudes.... or more to the point, 
perpetuate the bottle-feeding culture.. albiet an ebm one.... what to do???


Rachel Myr writes:

Liz Brooks pointed out in her talk at VELB that breast pumps are not cove=
red
by the WHO Code.  That is no reason for us not to hold pump companies to =
the
same standards as what the Code sets: that marketing materials consist
exclusively of facts, and that the products not be marketed aggressively =
at
consumers, as though every mother needs to purchase her own Freestyle or
Symphony pump in order to breastfeed.

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