Pumps are not under the scope of the Code so it's not possible for their marketing to breach it in any way (feeding bottles are another matter and legal opinion has been that Medela has been breaching the Code in the marketing of their bottles but that's another issue). It is however, entirely possible to formulate an argument that the marketing of breast pumps can undermine breastfeeding....and if this is thought to be the case it requires action on behalf of individuals and organisations if they do not wish to assist in this undermining. Karleen Gribble Australia ----- Original Message ----- From: "g raphael" <[log in to unmask]> To: <[log in to unmask]> Sent: Wednesday, October 22, 2008 8:08 AM Subject: pump companies: WHO code violaters? I totally agree... i think the new marketing campaign is a real violation of/hazard to the mother-baby dyad... does this mean that in 10 years (ever the optimist) when we've finally managed to convince the masses that formula is not "just as good" as bm we will have to launch another campaign to convince them that breastpumping does not equal breastfeeding?? i think these pump companies are seeing £$£$ signs and are overstepping WHO code.. they have the power to change cultural attitudes.... or more to the point, perpetuate the bottle-feeding culture.. albiet an ebm one.... what to do??? Rachel Myr writes: Liz Brooks pointed out in her talk at VELB that breast pumps are not cove= red by the WHO Code. That is no reason for us not to hold pump companies to = the same standards as what the Code sets: that marketing materials consist exclusively of facts, and that the products not be marketed aggressively = at consumers, as though every mother needs to purchase her own Freestyle or Symphony pump in order to breastfeed. __________________________________________________ Do You Yahoo!? Tired of spam? Yahoo! Mail has the best spam protection around http://mail.yahoo.com *********************************************** Archives: http://community.lsoft.com/archives/LACTNET.html To reach list owners: [log in to unmask] Mail all list management commands to: [log in to unmask] COMMANDS: 1. To temporarily stop your subscription write in the body of an email: set lactnet nomail 2. To start it again: set lactnet mail 3. To unsubscribe: unsubscribe lactnet 4. To get a comprehensive list of rules and directions: get lactnet welcome -- No virus found in this incoming message. Checked by AVG. Version: 7.5.549 / Virus Database: 270.8.2/1738 - Release Date: 10/21/2008 2:10 PM *********************************************** Archives: http://community.lsoft.com/archives/LACTNET.html To reach list owners: [log in to unmask] Mail all list management commands to: [log in to unmask] COMMANDS: 1. To temporarily stop your subscription write in the body of an email: set lactnet nomail 2. To start it again: set lactnet mail 3. To unsubscribe: unsubscribe lactnet 4. To get a comprehensive list of rules and directions: get lactnet welcome