Dear all:
I stand corrected about the "parent" of social marketing. I spoke of Richard Mannoff
because he was one of the first I know of in the arena of nutrition education --- an area
fraught with finger wagging messages about eat your veggies, fruits, red meat, 24 ounces
of milk, etc (depending on the food fad of the moment). Marcia Griffiths took his ideas
much further into the realm of interacting with mothers to design workable plans rather
than the tired old knowledge messages.
Best, Susan
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