Dear all: I stand corrected about the "parent" of social marketing. I spoke of Richard Mannoff because he was one of the first I know of in the arena of nutrition education --- an area fraught with finger wagging messages about eat your veggies, fruits, red meat, 24 ounces of milk, etc (depending on the food fad of the moment). Marcia Griffiths took his ideas much further into the realm of interacting with mothers to design workable plans rather than the tired old knowledge messages. Best, Susan *********************************************** Archives: http://community.lsoft.com/archives/LACTNET.html Mail all commands to [log in to unmask] To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or [log in to unmask]) To unsubscribe: unsubscribe lactnet or ([log in to unmask]) To reach list owners: [log in to unmask]