This quote is from the transcript regarding use of negative messages:

    But public health experts say the choice to breast-feed is complicated,
and advocates concede they're right. Susan Scrimshaw thinks socioeconomic
issues make designing public health messages tricky. She's dean of the School of
Public Health at the University of Illinois, Chicago.

Dean SUSAN SCRIMSHAW (School of Public Health, University of Illinois,
Chicago): In general, you get further with positive than you do with negative.

JONES: She says playing on parents' fears may work briefly but will
eventually be tuned out. In response to the controversy, Christina Pearson, a
spokesperson for the HHS Office of Women's Health, acknowledges that the ads are being
revised.


So am I to assume that Susan Scrimshaw was this out spoken during the car
safety ads, cigarette ads, or choke safety ads?  For those who prefer the
positive approach, those messages have been out there for a long time without that
much improvement in increasing the breastfeeding statistics.  Now is the time to
reach those who need to see the negative side.
And my answer to the comments of what is a mother to do who can't breastfeed;
bring back the milk banks that have been closed, education of the health care
industry on milk banking, and insurance coverage!
I still think Katie's article should be sent to 60 Minutes and the Fox
Report.  Anyone have an idea how this is done?
Ann Perry RN, IBCLC
Boston, MA

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