This quote is from the transcript regarding use of negative messages: But public health experts say the choice to breast-feed is complicated, and advocates concede they're right. Susan Scrimshaw thinks socioeconomic issues make designing public health messages tricky. She's dean of the School of Public Health at the University of Illinois, Chicago. Dean SUSAN SCRIMSHAW (School of Public Health, University of Illinois, Chicago): In general, you get further with positive than you do with negative. JONES: She says playing on parents' fears may work briefly but will eventually be tuned out. In response to the controversy, Christina Pearson, a spokesperson for the HHS Office of Women's Health, acknowledges that the ads are being revised. So am I to assume that Susan Scrimshaw was this out spoken during the car safety ads, cigarette ads, or choke safety ads? For those who prefer the positive approach, those messages have been out there for a long time without that much improvement in increasing the breastfeeding statistics. Now is the time to reach those who need to see the negative side. And my answer to the comments of what is a mother to do who can't breastfeed; bring back the milk banks that have been closed, education of the health care industry on milk banking, and insurance coverage! I still think Katie's article should be sent to 60 Minutes and the Fox Report. Anyone have an idea how this is done? Ann Perry RN, IBCLC Boston, MA *********************************************** To temporarily stop your subscription: set lactnet nomail To start it again: set lactnet mail (or digest) To unsubscribe: unsubscribe lactnet All commands go to [log in to unmask] The LACTNET mailing list is powered by L-Soft's renowned LISTSERV(R) list management software together with L-Soft's LSMTP(R) mailer for lightning fast mail delivery. For more information, go to: http://www.lsoft.com/LISTSERV-powered.html