I have been watching the ads with interest, too.  I might even have to watch 
a show or two to see how they depict BF (and perhaps lactation consultants?) 
-- and I generally loathe and detest sitcoms.

BUT:  what I like is the "mainstreaming" of breastfeeding.  Jokes are being 
made about breast changes in pregnancy and breast pumps -- just as there are 
jokes about foot-size changes and food cravings.

I am sure there will be inaccuracies.  The post-alcohol pump-and-dump bit 
already makes me cringe.  But think about all the medical, legal and cop 
shows on TV.  Do they even remotely reflect "the real world?"  Of course 
not.  They are jazzed up and beautified -- because exotic and exciting is 
more entertaining on TV.  Perhaps this show is a good thing.

Liz Brooks, JD, IBCLC
Wyndmoor, PA, USA

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