ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
*****************************************************************************

Hi Karen,

At the Rochester Museum & Science Center we're in the middle of a project
designed to better understand who our audience is (I should say, who our
audiences are).  A piece of that is to look at zipcode data that we've
been collecting for the past 4-5 years and to merge our data with public
census data.  I'm sure we aren't unique in collecting zipcodes from
visitors, but we find that people are almost always willing to tell us
their zipcode when they are buying tickets.  The tricky part is making the
time to run the analysis.  Zipcode and census data are just one part of
the project - we are also doing much deeper work with surveys and focus
groups as well.  I'd be happy to tell you more about it offline - let me
know if you're interested.

Happy Tuesday,
Laura

Laura Farra Myers
Director, Museum Education
Rochester Museum & Science Center
657 East Avenue
Rochester, NY 14607
Office: (585) 271-4552 ext. 388
Fax: (585) 271-0492

Date:    Mon, 5 Mar 2007 13:53:00 -0800
From:    [log in to unmask]
Subject: Visitor and Participant Demographics


ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related
institutions.
*****************************************************************************


I have been asked to develop a method to track visitor and participant
demographics such as age, ethnicity and income level for grant proposals
and sponsorship requests. I thought I remembered a previous discussion
on this listserv but checked the archives and didn't find anything. I
know that I can find general data for school group visitors on our state
superintendent of public instruction's web site. But I was hoping others
would share how this information is gathered for visitors and other
program participants at their institutions. If you do not collect this
data, please let me know why. Was it a privacy issue, too big of a
challenge or some other reason.
Thank you for help,
Karen
=20
Karen L. Hoffman
Grants Manager
Pacific Science Center
200 Second Avenue North
Seattle, WA 98109
ph. 206.443.2389
fax 206.443.6600
[log in to unmask]
www.pacsci.org <http://www.pacsci.org/>=20
=20
Pacific Science Center is an independent, not-for-profit educational
institution that inspires lifelong interest in science, math and
technology by engaging diverse communities through interactive and
innovative exhibits and programs in every county of Washington state and
beyond.


=20

***********************************************************************
More information about the Informal Science Education Network and the
Association of Science-Technology Centers may be found at http://www.astc.org.

The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit
http://www.lsoft.com/LISTSERV-powered.html.

To remove your e-mail address from the ISEN-ASTC-L list, send the
message  SIGNOFF ISEN-ASTC-L in the BODY of a message to
[log in to unmask]