ISEN-ASTC-L is a service of the Association of Science-Technology Centers Incorporated, a worldwide network of science museums and related institutions. ***************************************************************************** Hi Karen, At the Rochester Museum & Science Center we're in the middle of a project designed to better understand who our audience is (I should say, who our audiences are). A piece of that is to look at zipcode data that we've been collecting for the past 4-5 years and to merge our data with public census data. I'm sure we aren't unique in collecting zipcodes from visitors, but we find that people are almost always willing to tell us their zipcode when they are buying tickets. The tricky part is making the time to run the analysis. Zipcode and census data are just one part of the project - we are also doing much deeper work with surveys and focus groups as well. I'd be happy to tell you more about it offline - let me know if you're interested. Happy Tuesday, Laura Laura Farra Myers Director, Museum Education Rochester Museum & Science Center 657 East Avenue Rochester, NY 14607 Office: (585) 271-4552 ext. 388 Fax: (585) 271-0492 Date: Mon, 5 Mar 2007 13:53:00 -0800 From: [log in to unmask] Subject: Visitor and Participant Demographics ISEN-ASTC-L is a service of the Association of Science-Technology Centers Incorporated, a worldwide network of science museums and related institutions. ***************************************************************************** I have been asked to develop a method to track visitor and participant demographics such as age, ethnicity and income level for grant proposals and sponsorship requests. I thought I remembered a previous discussion on this listserv but checked the archives and didn't find anything. I know that I can find general data for school group visitors on our state superintendent of public instruction's web site. But I was hoping others would share how this information is gathered for visitors and other program participants at their institutions. If you do not collect this data, please let me know why. Was it a privacy issue, too big of a challenge or some other reason. Thank you for help, Karen =20 Karen L. Hoffman Grants Manager Pacific Science Center 200 Second Avenue North Seattle, WA 98109 ph. 206.443.2389 fax 206.443.6600 [log in to unmask] www.pacsci.org <http://www.pacsci.org/>=20 =20 Pacific Science Center is an independent, not-for-profit educational institution that inspires lifelong interest in science, math and technology by engaging diverse communities through interactive and innovative exhibits and programs in every county of Washington state and beyond. =20 *********************************************************************** More information about the Informal Science Education Network and the Association of Science-Technology Centers may be found at http://www.astc.org. The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit http://www.lsoft.com/LISTSERV-powered.html. To remove your e-mail address from the ISEN-ASTC-L list, send the message SIGNOFF ISEN-ASTC-L in the BODY of a message to [log in to unmask]