ISEN-ASTC-L is a service of the Association of Science-Technology Centers
Incorporated, a worldwide network of science museums and related institutions.
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We would be interested in learning about research that tracks visitors who
are encouraged in some way to follow up a science center/museum visit with a
visit to a website. We are particularly interested in return rates (of those
who are encouraged, what percent go to the website) and the drivers
(discount coupon, educational experience, etc.)

We have a number of exhibits here at The Tech Museum of Innovation where
visitors can use "Tech Tags" - RFID tags that have unique identifying
numbers. As visitors use their tags, a webpage is automatically created
based on their experiences. They can then go to a website,
http://my.thetech.org, and enter their number to see their page. (If you
want so see a sample page enter "E004010001FCE771" without the quotes in the
box on that page.)

We have been tracking the percent of tags that are used to access webpages
after a visit (currently 14%). But, we have no benchmark info for
comparison.

We would be very interested to learn about others' experiences.

Susan B.F. Wageman
Director, Tech Challenge Learning Programs
The Tech Museum of Innovation     [log in to unmask]
145 W San Carlos St.              408-795-6303
San Jose, CA  95113               fax 408-279-7167
http://www.thetech.org/

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