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Subject:
From:
Mitch Allen <[log in to unmask]>
Reply To:
HISTORICAL ARCHAEOLOGY <[log in to unmask]>
Date:
Thu, 14 Oct 2004 16:08:25 -0700
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Warning! Publisher's sales pitch to follow. Delete now if you are
consumerly challenged.

Wanted to let you know we've just published Marketing Heritage, edited
by Yorke Rowan and Uzi Baram. Based on a AAA session a couple of years
ago, it has a bunch of very interesting and useful articles about the
commodification of heritage, and its relationship to tourism, heritage
management, economic development, and, of course, the practice of
archaeology. Cases from all over the globe. A good read and very useful
for those of you thinking about tourist development programs for your site.

More details on our website. www.altamirapress.com

Now we return to our normal programming.
mitch

--
Mitch Allen
AltaMira Press
A Division of Rowman & Littlefield Publishers, Inc.
1630 North Main Street #367
Walnut Creek, California 94596
925.938.7243  fax: 925.933.9720
[log in to unmask]
www.altamirapress.com

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