[From the 4/10 SFCV.org Music News]

   "We got our report card back - the results of the KDFC Listener
   Survey - and ita - 's pretty darned good," reports San Francisco's
   only remaining classical-music FM station, advertised as "the
   oasis of calm in your busy workday."

   "On a 10-point scale, 85% of you rate your overall satisfaction
   with KDFC at 8 or above. For what reasons do you listen? To relax
   and stay calm, said 82%, while 69% find KDFC energizing, 72%
   listen for background music... 71% listen to learn something."

   To relax, perchance to sleep. This inane KDFC sales pitch of
   recent years - music as a tranquilizer - was used as an excuse
   to limit vocal music and leave the city without a major FM station
   carrying the Metropolitan Opera live broadcasts. Although backed
   up by this survey, the policy of keeping music quiet and calm
   is now being put to the test by the agreement with the San
   Francisco Opera to broadcast from the War Memorial.

   Perhaps the self-confessed 69%, seeking musical amphetamine,
   will appreciate the turbulent strains of Wagner & Co., while the
   82% seeking to chill out, and the 72% "backgrounders" turn to
   another source of Muzak. Is that too harsh? Not if you match
   Muzak's synonyms - easy listening, MOR, elevator music - with
   KDFC's "so soothing" advertising campaign.

Janos Gereben/SF
www.sfcv.org
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