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Hi Marilyn,
Thank you so much for this analysis! I really appreciate your time and
thoughtfulness.
This is quite helpful.
All the best,
-Stephanie
On 5/29/13 1:49 PM, "marilyn hoyt" <[log in to unmask]> wrote:
>ISEN-ASTC-L is a service of the Association of Science-Technology Centers
>Incorporated, a worldwide network of science museums and related
>institutions.
>**************************************************************************
>***
>
>Some old saws are still really key....build on the high seasons. Don't
>stew around trying to get more visitors to come during low seasons. (+10%
>-
>22% are typical averages over time. So plus 10% on your highest
>attendance
>is going to get you a lot more new or repeat visitors than 10% more of low
>attendance periods.
>----
>Lots and lots of the field use well-built, age appropriate, audience
>appropriate traveling shows during long, high attendance periods (usually
>summers when families are out and about) This business about "appropriate"
>is really important to think about...it leads to "titanic" in Southern
>California, "bodies" in Arizona and "Dead Sea Scrolls" in
>Minnesota....really different audiences reflected by these choices. What
>will make your 37 year old mom decision-maker (or whatever your surveys
>have demonstrated is the decision-maker) pop in the SUV with a spouse or a
>friend and the kids and come on over? (Don't know? Ooo...gosh, time to
>start compiling daily stats from admissions. In just a couple years
>you'll
>see your attendance patterns illustrate such certainty that you know
>exactly when to spend $ on special shows and "bring 'em back when they
>want
>to come." The exception is spring vacation which wanders around with the
>moon.)
>----
>Shorter high-volume attendance periods like spring vacation or Christmas -
>New Years may do just as well with a "special exhibition" that you invent.
>Then money spent for equipment, special exhibits, program props, films and
>stay with you year after year. It can take years to find the right mix of
>"exhibits we already have but that can be themed," just plain fun like "a
>holiday parade of kids making XXXX science craft every day at 3:30" and
>some other special content like cool films or an inflatable walk-in
>snowglobe with a photographer option plus special offerings in the gift
>store, holiday cookies in the snack area and/or..... The key is not to
>throw ten's of thousands of dollars at special traveling exhibition rental
>for jut a a week or two if you know you can't get it + more $$$' for
>extra
>staffing in return.
>-----
>Helpful? I hope so... We all look for the magic bullet to drive
>gazillions to our doors. But I'm impressed that visitor surveys and focus
>groups tell us over and over "we come every summer to see the summer show.
> We come every Christmas with our out of town guests. We come during
>spring vacation if we are not going out of town." Fish where the fish
>are....
>
>
>On Wed, May 29, 2013 at 12:07 PM, Stephanie Nemcsok <
>[log in to unmask]> wrote:
>
>> ISEN-ASTC-L is a service of the Association of Science-Technology
>>Centers
>> Incorporated, a worldwide network of science museums and related
>> institutions.
>>
>>
>>*************************************************************************
>>****
>>
>> Hello Lovely Science Centre Folks,
>>
>> I'm curious about what you're doing at your institutions to create a
>>sense
>> of urgency and convince people to take that leap of faith and visit you.
>> What have you found works or doesn't work: Large spectacles? Scientist
>> celebrities to speak? Holiday-related programming? Gala events? Special
>> event weekends? Themed months of programming?
>>
>> I'm looking for any examples and/or lessons learned from these types of
>> large programming events.
>>
>> Thanks in advance for sharing your time and experience!
>>
>> All the best,
>>
>> Stephanie Nemcsok | Public Programmer, Content
>>
>> TELUS Spark, the new Science Centre
>>
>> 220 St. George's Drive NE
>> Calgary, Alberta, Canada T2E 5T2
>>
>> C.403.817.6878 | F.403.817.6901
>>
>> SparkScience.ca<http://sparkscience.ca/>
>>
>> First major travelling exhibition NOW OPEN! How to Make a Monster The
>> Art and Technology of
>>Animatronics<http://sparkscience.ca/HTMM/?fullSite=1>
>> is here for a limited time, and included with Admission or Membership!
>>
>> Join us on the first Thursday of every month for our new Engineering
>> Nights<http://www.sparkscience.ca/events/engineering-night/>! Mark your
>> calendar for Special Event Weekends<
>> http://sparkscience.ca/events/special-events/?fullSite=1> and Adults
>>Only
>>
>>Nights!<http://www.sparkscience.ca/events/adults-only-nights/?fullSite=1>
>>
>> Get involved in this incredible community resource by becoming a Member<
>> http://sparkscience.ca/support/become-a-member/?fullSite=1>,
>>volunteering<
>>
>>http://sparkscience.ca/support/volunteer/volunteer-opportunities/?fullSit
>>e=1>
>> or donating<http://www.sparkscience.ca/support/support-2/?fullSite=1>
>> today. Charitable Number: 118781079 RR 0001
>>
>> ***********************************************************************
>> For information about the Association of Science-Technology Centers and
>> the Informal Science Education Network please visit www.astc.org.
>>
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>> www.exhibitfiles.org.
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>
>
>
>--
>*See you at Fund Raising Day in New York, June 7, 2013!*
>
>Marilyn Hoyt
>110 Sixth Avenue
>Pelham, NY 10803
>914-815-0671*
>
>
>*
>
>***********************************************************************
>For information about the Association of Science-Technology Centers and
>the Informal Science Education Network please visit www.astc.org.
>
>Check out the latest case studies and reviews on ExhibitFiles at
>www.exhibitfiles.org.
>
>The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft.
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For information about the Association of Science-Technology Centers and the Informal Science Education Network please visit www.astc.org.
Check out the latest case studies and reviews on ExhibitFiles at www.exhibitfiles.org.
The ISEN-ASTC-L email list is powered by LISTSERVR software from L-Soft. To learn more, visit
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