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Incorporated, a worldwide network of science museums and related institutions.
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	I am a professor of marketing and i agree. one must target the marketing campaign toward a reach market or target market that is most likely to buy the product. if the product is scientific museum education and the target market is scientists than the packaging of the product should geer toward the scientists and not creationalists. The promotional strategy must also use buying motives that would target the scientific target market. Here you would use rational buying motives. perhaps if the target market was the creationalists, one may use emotional buying motives. think of Abraham Maslow's heirarchy of needs./
Edith


> De: Nancy VanBeek <[log in to unmask]>
> A: [log in to unmask]
> Objet: Re: religion, science and inclusion
> Date: Tue, 29 Mar 2005 18:51:39 -0600

> <pre>ISEN-ASTC-L is a service of the Association of Science-Technology Centers
> Incorporated, a worldwide network of science museums and related institutions.
> *****************************************************************************
> 
> Jonah,
> 
> Short Answer:
> If the population you are trying to reach is creationist then you should
> consider how best to reach them. Respect for their culture and beliefs
> are the best way.
> 
> If little to none of your target audience is creationists why waste all
> that time and resources trying to change a point of view that isn't part
> of your target audience?
> 
> As for the passion at which you express your ideas, Jonah, I haven't
> seen you as anything but passionate about what you are discussing. The
> exchange of ideas is what we are supposed to be about. We are exploring
> ideas on this list-serve the same way we encourage visitors to explore
> science, with enthusiasm and passion.
> 
> Nancy
> 
> 
> 
> Long Answer:
> I am wondering if my point of view is skewed? Where I work is not only a
> science center it is also an arts and performing art center. Having
> people disagree with what is presented here doesn't stop us from
> presenting new ideas and thoughts. But we think through our projects and
> consider the effect we will be having on the communities we are trying
> to reach. 
> 
> In South Dakota, Lewis and Clark are not considered heroes to many who
> live here. Did that stop us from showing the movie? No, but we did think
> through the ramifications that the movie would have and how to use the
> film to encourage rather then discourage science among native South
> Dakotans.
> 
> Let's go back to the start of these conversations. A couple of people,
> mentioned that there might be a problem, with the evolution theme in a
> movie. The Science Center decided not to show it. Is that the sole
> reason for the decision not to show the film?  
> 
> A Science Center should not consider people expressing their opinion as
> forcing them to do or not to do something. If a science center felt it
> had to act on every opinion offered up, it would soon be out of
> business. But a good science center listens, learns and incorporates
> what it hears into how to best reach its audience. 
> 
> One of your responses to a statement I made was: "I do them no favors by
> avoiding those explanations and simply saying "Well, I don't have all
> the answers, I encourage you to keep looking for the truth."
> 
> You took out a significant section of what I said. "We can only go with
> what we currently know." That is all science can ever offer. That is
> what makes science terrific. A new discovery and new theory is always
> just around the corner. That is what I want the visitors to understand.
> Science isn't a bunch of dusty thoughts, rules and terms. Science is an
> exploration that you can join in no matter who you are, what you believe
> or what your culture is.  
> 
> Isn't it the hope of a science center is to create:
> 
> Scientists who will follow their passion to wherever it leads, even if
> it leads them to an answer they never expected. 
> 
> Science literate citizens who will realize that science changes, that
> the media is not always accurate in its reporting of science facts and
> that science needs to be accepted by a majority of the scientists in
> that field before it can be accepted. 
> 
> Science passionate people will jump into science exploration knowing
> that understanding science can only enrich their culture, beliefs and
> their understanding of the world, not subtract from it.
> 
> To do that we need to be open to the people whose minds we are trying to
> reach. 
> Nancy
> 
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> </pre>

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