This week's British Medical Journal has an excellent short piece on the
tactics used by companies who need health care professionals to lend
credibility to their products toward consumers or users.
The parallels to marketing of formula are obvious.

Marketing: Are you being duped?
     Trevor Jackson
     BMJ 2001;322 1312
     http://bmj.com/cgi/content/full/322/7297/1312

Happy reading!
Rachel Myr

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