>> We might grieve or be angry or
frustrated, but we don't "feel guilty".  It's just a totally inappropriate
use of the word.  Makes me wonder if an industry started it...<<

I firmly believe that the industry deliberately encourages and plays on the
guilt of abm feeding mothers. Look at advertising phrases like

XYZ formula is the closest to mother's milk

ABC's teat will encourage a baby to suck in the same way as a breastfeeding baby

does.

Rina Groeneveld