IMO honey becomes a "product" once its heavily blended, cooked beyond 100F, dried into a powder form, diluted down with corn syrup or other additives. As long as capitalism thrives we will always have folks tinkering with honey as an ingredient to their "product:" and trying to cash in on the wholesome image of honey. As I mentioned in an ealier post IMO the more these activites continue the more the market for raw unblended pure honey increases in value. I beleive that this is especialy true as honey production becomes more industrialized. The small artisan honey producers are then the stewards of the pure honey industry and with proper packaging and marketing (not a plastic honey bear) can set any price they want iregardless of the packing house price. I find that the influx of immigrants into the USA is providing the current and future customer base for a pure raw product because in most other countries around the world honey is seen as an important foodstuff. People who shop at the IGA/Cub foods/walmart/big box stores are interested in price and not quality. I do not ever expect to see a high quality honey sold in that type of venue. My opinion is forget about it and use the market to your advantage by selling your honey in the most pure form you can at the highest price possible. I feel that the opportunities are unlimited and I welcome the differentiation that the honey "products" bring to the shelf and market place. The customers I serve have a good BS detector when it comes to food and are not easilly fooled by a "product" claim. Why would we think that the honey industry as represented by the national honey board would protect us from the kinds of rampant misrepresentation that persists in all segments of the food industry? Real unadulterated pure food is getting more and more scarce and expensive. The stuff in most groceries stores is as phony as the chinese honey that sits on the shelf . Get used to it because corporate america runs this country and the world for that matter! :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: -- Visit www.honeybeeworld.com/BEE-L for rules, FAQ and other info --- ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::