Aaron: An excellent rebuttal on Raw Honey! And I must agree with you, too. Although I have never advertised my own honey as Raw Honey as such, mine is minimum, cold-filtered honey, and when I bottle mine, after skimming the overnight floaters [the “nuts and bolts” as George once put it] atop the settling tank, I still see tiny wax-capping-debris forming a ring atop the quart jars I exclusively use, but not to such an extent that it will turn the buyers off. I have this year retailed a barrel of honey ($10 per quart) this way, and I have less than a case [about six quarts] left to my name. To further accentuate the *semblance* of uncouth RAWNESS of “ma- and pa- home operation” in the outback, I deliberately avoid using any fancy labeling: I just use the cheapest address label I can get from Staples, print in black and white the necessary info using my desktop inkjet printer, water-proof the sheet with a hair-sprayer, and stick them on the bottle. Done. They are not sold at any grocery stores yet; rather, they are sold, by case, at banks, a Feed Center, schools, tribal stores, a local factory, and to neighbors, all through word of mouth [Yes, the consumer is the king, being always right]; in fact, they call me around August, asking when I will extract. I have not been able to advertise on the local news paper, for I just have not had enough inventories so far. At the Feed Center, they retail my honey around $13.00 per quart [Atwood’s, about$7.50, a slight increase from last year], for my local honey is a rarity around here after VD wiped out beekeepers, and the savvy manager there tells me about the high price, “You never want to start low in selling business,” understanding the weird psychology of buyers ,and they do. RAW is in; sophistication, out. Yoon :::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::: -- Visit www.honeybeeworld.com/BEE-L for rules, FAQ and other info --- ::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::::