At every Fair and Ag show I like to offer a taste test to people who visit our MSBA booth. I tell them that I can determine if they eat honey a lot or little. If they like the light honey, it is little. If the dark, a lot. I am right most of the time. If it is a youngster, I tell them I can guess which honey they like the best. It is almost always the light. The darker honey has more flavor which is looked for by those who appreciate honey. There are exceptions, like basswood honey, but we sell wildflower, which are usually blends. I have no idea if that may be one reson for light honey's higher price- it has a broader buying public because of taste. Bill Truesdell