What is the distinction between consciousness and simple memory?

In Fritsch's book, the experiment entitled something like "dances of the
pollen collectors" he switches the odor that the scout bees return with.
They continue to dance but the forages that previously had paid attention to
this dance, ignored them.  But other forages that had been watching other
bees dance with the new different odor came and participated.  This memory
of the odor that the bees were currently working leads to what we beekeepers
observe about continuing to work one flower before moving onto another
nectar source.

Dave