Hi Jim:

Thanks for posting the URL. As I recall a while back that company was
trying to actually market their product as an artificial honey.

Some other remarks they made I found interesting:

“[our product] is healthier than any other brand! It is free from harmful
chemicals like phosphoric acid, formic acid, sulphur dioxide,
preservatives, flocculants, surfactants, or any bleaching agents or
viscosity reducers. So you eat a healthy sweetener when you eat our [our
product]”

hmm, no formic acid...

In their FAQ section:

“Question.  They say that chemically, honey and invert sugar are the same.
Is it true?

Answer:  This statement is totally acceptable. Chemically, honey is zilch
but invert sugar. It has a mishmash of both glucose and fructose. The only
disparity amid the two is that the honey- bee processes honey, and invert
sugar is man-made!”

Regards,
Dick Allen