It is not my intent to diminish Mr. Spear's statement that "the
subscription list of ABJ is FAR larger than that of Bee Culture." I also
appreciate Mr. Spear's kind comments. It should be acknowledged that Mr
Spear also quoted my text correctly when he wrote, "World's most easily
and most widely read beekeeping periodical, 'Bee Culture'." What he failed
to do was to note that the article was premised as an opinion; maters as
related to subscribers were not mentioned.

Bee Culture publishes a "Rate Card" along with a kit titled "Advertising &
Media Information"  which gives a comphrensive analysis of the
demographics associated with the magazine's distribution which in year
2000 placed its "readership to nearly 17,000 beekeepers" which included
pass along readers. Not mentioned was the large amount of readers who do
not subscribe to "Bee Culture" but connect to http://www.beeculture.com
via the Internet.  These folks connect to the Internet from all over the
world, and that folks is as wide as it gets. You can not get more widely
read than the entire World!!

This is my opinion expressed here; and if carefully read, the text from
which I was quoted was expressed as my opinion as well.

Chuck Norton
Norton's Nut & Honey Farm
Reidsville, NC

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